Destination Canada has unveiled a new campaign, called Canada, naturally.
The tourist body said the campaign ‘reflects what comes naturally to Canada – awe-inspiring landscapes and warm-hearted people – and how even the most ordinary moments in Canada can feel extraordinary to guests’.
Details of the campaign were shared at the Rendez-vous Canada trade show, which took place last week in Winnipeg, attended by more than 1,500 industry representatives.
Destination Canada said: “Instead of filtered and AI-generated content so frequently found in marketing campaigns today, Canada, naturally leads with quiet, observational vignettes of everyday Canadian moments – from roadside fill-ups in the Rockies to backyard BBQs featuring the northern lights – reflecting Canada’s unfiltered beauty, quiet confidence and welcoming attitude.”
Senior Vice-President, Marketing Strategy and CMO Gloria Loree (pictured top left) said: “We’re living in a world that’s increasingly filtered and fake, combined with disruption and associated unpredictably.
“This campaign underscores the importance of connecting to what’s real and reflects what makes Canada distinct. It’s an open invitation to travellers who are craving authenticity and meaningful connections.”
