Balkan Holidays has launched its first TV advertising campaign, with promoting skiing holidays in Bulgaria.
The adverts are running in the North East and Manchester regions for the next two weeks. After that, a summer advert will launch.
The adverts include a call to action to book with a local travel agent.
To help agents sell Balkan Holidays, the operator has recently gone live with its AI-powered training course, on Travel Gossip’s Agent Intelligence platform. The training equips agents with the knowledge they need to confidently sell Bulgaria, especially in the ski sector.
Head of Sales and Brand Lynsey Jones said: “We are thrilled to showcase our incredible destination on TV, directly reaching the right audience through a platform we’ve never explored before. As the leading ski specialists to Bulgaria, it’s fantastic to see our resorts being broadcast into customers’ homes.
“With increased exposure and dedicated agent support, now is the perfect time for travel agents to capitalise on the growing interest in Bulgaria.”
Sign up to Agent Intelligence course here.
