Traveltek has responded to a gap in the market with the launch of its Cruise Website Builder. This white-label solution allows agents to quickly and efficiently build a mobile-responsive, branded cruise website, which customers can use to research and book cruises.
This solution, powered by 25 years of cruise industry expertise and Traveltek’s robust cruise API, will allow agents to remain competitive in a world where customers expect to easily research and book cruises online, at any time, from any device.
Today’s customers prefer to browse before they buy and they rely less on word of mouth and more on information from websites, review sites and social media. So, naturally, they expect travel agencies to provide easy-to-navigate, informative websites where they can view itineraries, explore ships, and examine prices before they speak to an agent.
Traveltek’s Cruise Website Builder’s advanced search functions allow potential cruisers to compare destinations, cruise lines and ships, offering all the details they need to make informed decisions.
Chicago-based Stephen Scott, founder and CEO of Travel Hub 365 & the Odyssey Travel App, experienced this firsthand when his company’s new cruise website went live in June 2024.
Traveltek’s Cruise Website Builder helped his team avoid the resource-heavy process of building a cruise website from scratch. “The Cruise Website Builder has truly transformed how we manage our cruise bookings… and allowed us to present ourselves as a world-class cruise booking resource,” said Scott.
He also noted the benefit of offering customers all cruise options in one place, saving them time and improving engagement.With features like real-time pricing and live updates, travel agencies can provide customers with accurate and timely information on available cruises. This helps ensure that even the tech-savvy clients, who might not always rely on traditional travel advisors, have access to the resources they need to make well-informed choices.
More importantly, this solution makes it easier for smaller travel agencies with limited resources and technical know-how to get online. By using the brandable white label option, they can establish a professional, branded cruise booking site without needing extensive technical expertise or investing heavily in a custom-built website.
With the cruise industry on track for significant growth, travel agencies must continue to invest in digital tools to stay competitive. As cruise body CLIA is forecasting 40 million passengers by 2027, the importance of offering a comprehensive, easy-to-use online booking experience cannot be overstated. The data is clear: customers, especially younger generations, expect digital platforms that allow them to browse, compare, and ultimately book their cruises online.
Traveltek’s Cruise Website Builder provides agents with a powerful, customisable tool that meets these demands. By integrating advanced search functionality, mobile-first design, and real-time updates, it enables travel agencies to deliver the experience today’s customers expect.
Learn more at: https://www.traveltek.com/products/cruise-website-builder/
