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Discover Alberta – Canada’s ultimate holiday destination

Planning a Canadian Adventure? Alberta is one of Canada’s most captivating provinces, filled with stunning natural landscapes, vibrant cities, rich culture and year-round activities. From the towering peaks of the Rockies to charming small towns with warm, welcoming locals, Alberta offers something for every traveller. Here’s why Alberta deserves to be on your travel radar.

Alberta is famous for its breathtaking scenery, particularly in the Canadian Rockies. Here visitors will be awestruck by Banff, Waterton Lakes and Jasper National Parks, where turquoise lakes, sprawling valleys, and snow-capped peaks create postcard-perfect landscapes. Lake Louise and Moraine Lake, two of Alberta’s most iconic spots, attract visitors from around the world with their mesmerising colours and scenic mountain backdrops. Whether it’s summer kayaking on a shimmering lake or winter skiing down powdery slopes, the Rockies are a paradise for outdoor enthusiasts.

But Alberta’s beauty isn’t limited to the Rockies. The Badlands, with their striking rock formations and rich fossil beds, offer a unique and fascinating landscape. Dinosaur Provincial Park and the Royal Tyrrell Museum in Drumheller bring the region’s prehistoric past to life, with some of the world’s best-preserved dinosaur fossils on display.

The chic metropolis of Calgary buzzes with innovative energy whilst embracing its rich western and Olympic heritage. With top-rated restaurants, live entertainment, galleries, stadiums, museums, shopping and architectural icons, Calgary has it all including its annual Stampede which is a true wild west extravaganza that takes place every July. For a year-round Western experience, the new SAM Centre tells the story of Calgary Stampede through interactive and immersive exhibits.

Alberta’s capital, Edmonton is a major cultural centre, packed with immersive museums, live theatre, inspiring art galleries and countless festivals. The city is also renowned for its world-class culinary scene with a restaurant for every craving.

Small towns like Canmore, Waterton and Drumheller each have their own unique charm, with cosy cafes, artisanal shops and local eateries that capture the spirit of Alberta. These towns are gateways to scenic wonders and serve as relaxing bases for exploring nearby attractions.

As a province deeply intertwined with Indigenous heritage there are numerous opportunities to connect with and learn about its vibrant past. Head-Smashed-In Buffalo Jump, a UNESCO World Heritage Site, offers a glimpse into ancient hunting practices, whilst Writing-On-Stone Provincial Park, invites visitors to reflect on thousands of years of Indigenous history and spiritual traditions through sacred rock carvings.

One of Alberta’s biggest draws is its variety of activities across all four seasons. Winter brings world-class skiing, snowshoeing and cosy lodges surrounded by snowy peaks. The Icefields Parkway—a scenic drive connecting Lake Louise and Jasper—stays open, offering stunning views of frozen waterfalls and glacial landscapes. Autumn brings a breathtaking transformation as the larch trees turn golden, creating a striking contrast against the Rockies.

Spring and summer are ideal for kayaking, fishing, and hiking across the province. With over 500 species of wildlife living here, viewing opportunities are plentiful and as they emerge from hibernation in spring, there may be newborn babies too.

When adventuring in Alberta, clients will find a warm welcome and a connection with nature that will make for an unforgettable journey.

Premier Holidays is an award-winning, privately owned tour operator with decades of experience. They offer your clients 100% financial protection, and their experienced staff provide expert, first-hand insights for every personalised itinerary. Agents benefit from attractive commission rates, a dedicated Key Account team, and exclusive incentives with each booking.

Posters and flyers are currently available – visit trade.premierholidays.co.uk to download. Their wide range of marketing assets, including posters, digital displays, hot offers and e-newsletters, makes promotion easy and on-the-road Business Development Managers are there to support you every step of the way.

Look out for their special offers and the chance to win big in Peaks 2025. Sign up to receive their weekly newsletter here.

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