Princess Cruises has appointed Yasmin Mckechnie as its new UK & Europe Sales Director.
Yasmin replaces Hayley Moore, who is leaving to become Hurtigruten’s Vice President of Sales and Marketing, UK & Emerging Markets in January.
Yasmin, who has been with Princess as Senior Sales Manager since April 2024, will begin the new role on 1 December and report into Princess Cruises UK & Europe Vice President Eithne Williamson.
She has been in the industry for 14 years and spent eight years at P&O Cruises, where she held positions such as Strategic Business Manager and E-Commerce Manager, and six years at Virgin Holidays as a Retail Sales Manager.
Yasmin said: “Continuing my journey with Princess Cruises is exciting, and I look forward to leading our talented sales team across UK, Ireland and Europe as we work with our agent partners to showcase our incredible cruise brand across multiple markets. We will continue to work in partnership to discover new ways for mutual growth.”
Eithne added: “Yasmin has been an integral member of the Princess team since joining us in 2024, consistently demonstrating strong commercial acumen and a clear vision for strengthening our brand in the UK. We are delighted that she will now take the helm of our award-winning sales team, bringing her strategic expertise and enthusiasm to continue to elevate our trade engagement and deepen relationships with our valued partners across the UK, Ireland, and Europe.
“We are now commencing the process to backfill Yasmin’s current role as senior sales manager.”
