Wizz Air has launched a new digital platform to enable customers to book multi-leg journeys in a single transaction.
The platform, called WIZZ Link, aims to reduce the amount of time customers spend booking separate legs of their journey by allowing them to book multiple flights at connecting airports through Wizz Air.
The budget airline said it believed WIZZ Link will ‘keep customers within the Wizz ecosystem and increase average booking value and loyalty’.
Wizz Air has partnered with Dohop to create the platform, which has integrated nearly 8,000 new route combinations, and will also give customers the option to reserve seats and include add-ons, such as food and luggage.
Wizz Air Senior Chief Commercial and Operations Officer Michael Delehant said: “Online Travel Agencies continue to command a large share of the online market – over a third of travellers book flights via OTAs nowadays.
“At the same time, multi-leg itineraries already account for a meaningful share of traffic and are expected to grow toward low double digits of all flight bookings.
“WIZZ Link helps keep these multi-segment sales inside our ecosystem, lifting conversion and segments per passenger. And for the passenger themselves, the service offers added convenience within a single, connected booking experience.
“WIZZ Link represents a strong step forward for our customer first compass commitments and for Wizz Air’s long-term growth. This launch is a key milestone in our strategy to make air travel even more accessible, connected and customer-centric.”
Chief Operating Officer at Dohop Hugh Aitken said: “WIZZ Link demonstrates how low-cost carriers can use alternative interline technology to expand their network efficiently and offer passengers a better way to connect.
“We are proud to support Wizz Air as it takes this important step in simplifying travel across Europe, creating new travel options and improving the passenger experience all while keeping the process simple and cost-efficient for the airline.”
