Wendy Wu Tours has unveiled plans to expand into North America, with the launch of its first-ever USA and Canada touring programme later this year.
It has recruited Premier Holidays Product Manager Jayne White to lead the development of the new collection, as Product Manager.
Jayne has also held Product Manager roles at Kuoni, Titan Travel and GN Holidays & Voyages. She brings more than 34 years’ experience in the travel industry, including 27 years specialising in North America.
Wendy Wu Tours said the move represents a ‘significant milestone’ as it expands its portfolio beyond its core Asia programme.
The new USA and Canada collection will continue the operator’s existing model of guided, experience-led touring.
Jayne said: “The opportunity to launch a brand-new North America programme with an award-winning escorted touring specialist was one that comes along once in a lifetime.
“I’ve spent almost three decades specialising in North America and what immediately attracted me to Wendy Wu Tours was the opportunity to build something truly distinctive. The business has earned an outstanding reputation for creating immersive, expertly crafted touring experiences, backed by exceptional customer service and long-standing supplier relationships.
“My ambition is to create a collection that perfectly complements the Wendy Wu Tours brand by working with the very best partners, uncovering authentic experiences and designing inspiring itineraries that allow customers to explore somewhere new with complete confidence through a company they already know and trust.
“I genuinely believe we have the opportunity to bring a fresh perspective to escorted touring across North America.”
Head of Trade Sales Gary King added: “North America has always felt like the obvious next step for Wendy Wu Tours and I’m confident our agent partners will be incredibly excited by this announcement.
“We have a hugely loyal customer base that travels with us time and again, and this gives those customers the opportunity to experience an entirely new continent with a brand they already know and trust.
“Our business development managers regularly hear from agents whose customers are choosing between Asia and North America. Until now, we haven’t been able to compete in that space. This expansion changes that, giving agents greater choice, greater flexibility, and another compelling reason to recommend Wendy Wu Tours.
“This isn’t simply about adding another destination. It’s about giving our trade partners more opportunities to grow their business while continuing to deliver the exceptional touring experience and service that Wendy Wu Tours has become known for.”
