Ultra-luxury cruise operator Uniworld Boutique River Cruises will host a minimum of 500 UK travel agents on board its ‘Super Ships’ this year.
UK and Europe Managing Director Chris Townson said: “2026 is a big year for Uniworld as we celebrate 50 years of operating at the very highest level in Europe and beyond.
“It also marks a time when we are entering a bold new era of ownership and investment, with a brand-new ship launching in 2026 and four more on the way for 2027.
“We’re excited to launch an unprecedented opportunity for agents to experience the Uniworld difference in 2026. It’s a huge investment for us, but we know the value of agents having this firsthand knowledge, as they come away completely wowed and much better informed on how to sell our unique offering.”
New ship Emilie will set sail for the first time in March 2026, on the Rhine, before transferring to the Danube in the spring, to sail a series on itineraries including two new options: ‘Cities of the Danube’ and ‘Vineyards and Palaces of the Danube‘.
Uniworld will host 150 agents at its Ultra Luxury Showcase taking place from 17 to 19 March 2026 on board Emilie. Further opportunities for travel agents to join Uniworld fam trips will be announced throughout the year, with a minimum of 500 agents to be hosted throughout 2026.
The Ultra Luxury Showcase brings together travel agents and representatives from carefully selected ultra-luxury ocean cruise lines, which this year will include Seabourn, Aqua Expeditions, Regent Seven Seas Cruises, Explora Journeys, for a weekend of informative presentations, interactive workshops and entertainment.
The majority of the 150 attending agents will be by invitation, but Uniworld is also launching a booking incentive in January for the remaining eight spots.
Each week throughout the month, Uniworld will offer four agents the opportunity to join the Ultra Luxury Showcase, staying in a suite, with a private butler. Agents will be able to bring a colleague with them.
The incentive is valid on all Uniworld bookings from 1 January to 5 February and each booking registered with [email protected] will be entered into a draw to win a place.
The first winner will be announced on Friday 16 January, and weekly from then until Friday 6 February.
See also: Ultra-luxury river cruise line to launch three new ships in 2027
Image is a rendering of new ship Emilie.
