Unforgettable Travel Company has appointed Erin Johnson to the newly created role of Group Marketing Director.
She will take up her position on 12 October, reporting to co-founder Graham Carter.
Erin will oversee global marketing across the group’s brands, including Unforgettable Travel, Unforgettable Croatia, Unforgettable Greece and Cruise Croatia.
Her remit will include driving growth across direct and trade channels, developing the brands’ positioning and increasing demand for its luxury tailor-made products.
Erin stepped down from her position as Group Chief Marketing Officer at Specialist Holidays Group (SHG) at the end of September.
She worked across the SHG business for six years, including five under Travelopia ownership. Prior to SHG, she held senior marketing positions at Silversea Cruises and Carnival Cruise Line, and had more than 20 years’ experience in travel.
Graham said: “Erin brings an exceptional combination of luxury travel expertise, commercial insight and experience across both direct and trade channels. Her proven ability to position specialist brands, inspire high-value customers and turn strong storytelling into bookings will be invaluable as we continue to grow our brands internationally.
“We are delighted to welcome her to the executive team and look forward to working together to introduce more travellers to the personalised experiences we offer.”
Erin added: “I’m excited to join Unforgettable Travel Company at such an important stage in its growth. The business has a compelling proposition built around specialist expertise, personal service and the human touch, and I’m looking forward to bringing my experience across brand, direct and trade marketing to help strengthen demand and support the next phase of growth.”
