Brits are not being put off by anti-tourism protests in Mallorca, despite some tourism representatives on the island saying numbers have dropped.
The Association of Balearic Travel Agents (Aviba) President Pedro Fiol claimed this week there has been a significant drop in tourists from key markets such as the UK and Germany, while the Mallorca Hotel Business Federation (FEHM) said certain municipalities, including Capdepera and Sóller (pictured), are seeing noticeable declines in tourist activity.
The claims – made in the island’s English-speaking news publication Majorca Daily Bulletin, and widely reported in the UK press – said tour operators were concerned Mallorca was unwelcoming to tourists or suffering from excessive visitor volumes.
The report said restaurants in some areas were experiencing up to a 40% drop in customers and some ‘in traditionally busy tourist towns like Sóller are granting holiday leave to staff in the middle of peak season’.
Restaurants Association in Mallorca (CAEB) President Juanmi Ferrer said he feared a ‘substantial’ number of restaurants could be forced to close, while the report says July and August tourist transport numbers are down by 20%. Excursion bookings are down by a similar amount.
Mallorca’s small business association Pimeco said retail revenue has fallen by between 10-20%. Its President, Carolina Domingo, said fewer British, German and Asian tourists are visiting local shops.
“In response, Pimeco has launched a new initiative aimed at promoting a positive image of tourism to counteract growing negativity,” the Majorca Daily Bulletin said.
The report added that Tourism Minister Jaume Bauzà ‘insisted that the negative sentiment toward tourists isn’t significantly affecting perceptions in major source countries’ and maintained that ‘overall visitor numbers are still solid’.
Latest figures from Spain’s National Statistics Institute (Instituto Nacional de Estadistica), show the UK was Spain’s biggest source market in June 2025, with more than 2.1 million British tourists. The figure is similar to the same month in 2024. This compares to 1.2m from Germany – an increase of 7.8% year-on-year – and 1m from France.
In total, Spain received 9.5m international tourists in June, 1.9% more than in the same month of 2024. There have been notable year-on-year drops from some markets, with visitors from Belgium down 8.7% in June 2025 compared to the previous year, Netherlands numbers down 5.7%, Switzerland down 5.9%, the Nordic countries down 6.2% and the US down 4.2%.
During the first six months of the year, more than 8.9m Brits visited Spain, up 5.2% on 2024 and international tourist numbers increased by 4.7%.
EasyJet and TUI told Travel Gossip they haven’t noticed a drop in bookings to Mallorca, while Advantage Travel Partnership said Mallorca ‘remains a firm favourite’. A spokesperson said it consistently appears in its top three list of destinations, and is often at number one.
“Last week Mallorca ranked as our second most booked destination. The week prior, Mallorca ranked as our first most booked destinations and was up 22% versus the same week last year,” the spokesperson added.
Emma Butterworth, Travel Specialist at Adventures By said: “I haven’t seen a dip in bookings to Mallorca. Last year, I had one holidaymaker ask about the protest situation. I’ve been booking people to Mallorca this year and no one has asked about it.”
