TUI Group has reported a strong performance for the 2025 financial year, exceeding operating profit forecasts and increasing revenue.
The number of customers booking with the group to the end of September 2025 increased 5%, to 34.7 million guests, while revenue climbed by 4.4% to €24.2 billion, compared to €23.2bn the previous year.
Earnings before interest and tax (EBIT) improved by 12.6%, to a record €1.46bn, up from €1.29bn the previous year. However, in the Northern Region, which includes TUI UK&I, adjusted EBIT was €140m, down from €165m.
The Holiday Experiences division, which comprises TUI Hotels & Resorts, Cruises and TUI Musement, and its cruise division, which is made up of Hapag-Lloyd Cruises, TUI Cruises and Marella, both achieved record results.
Holiday Experiences recorded EBIT of €1.31bn, up from €1.09bn the previous year. Adjusted EBIT for the cruise division rose by €108m to €482m.
TUI said: “The cruise market continues to offer very attractive prospects for sustainable, profitable growth: consistently high capacity utilisation, more passenger days, higher daily rates. Growth in this area is being driven by investments in newbuilds for TUI Cruises.”
It added travel agents remain key to its success, saying: “Qualified advice and the experience of travel experts are valuable for guests and for us. We offer a travel experience that only TUI can provide.”
Winter 2025/26 booked revenues are up 1% and TUI is reporting a ‘positive start to bookings for summer 2026’.
For the 2026 fiscal year, TUI expects to generate an increase in revenue of between 2-4% and has adjusted its EBIT forecast to a 7-10% increase.
CEO Sebastian Ebel said: “Our goal is clear: we want to grow globally with our own differentiated products and thus become independent of the challenging European market environment.
“All segments will become even more profitable and efficient in the future. Booking flights, transfers, hotels, cruises or excursions: only TUI offers a travel experience from a single source – this underlines our unique position in the global tourism market.
Chief Financial Officer Mathias Kiep added: “We also achieved important financial milestones in the 2025 financial year: we reduced net debt to €1.3bn, further improved our net debt ratio from 0.8x to 0.6x in the 2025 financial year, and the major rating agencies upgraded our credit rating. This solid financial basis enables us to move on to the next phase of our capital allocation. Now is the right time for a new, attractive, and sustainable dividend policy.”
