Amber Pine will join TUI as Chief Marketing Officer Markets + Airline on 24 April, reporting to the division’s CEO David Schelp.
Amber, who joins from Sky, where she led the Broadband and Connectivity Business, will lead TUI’s teams responsible for brand and content, marketing and sales optimisation, customer experience, customer service and operations management.
Additionally, she will lead customer insight, brand strategy and brand identity activities for the TUI Group, reporting on these to Group CEO Sebastian Ebel.
“I am very happy that Amber will be joining the TUI team. She played a pivotal role across several transformation projects within Sky and brings a track record of delivering growth, creating engaged customers and growing successful consumer brands to the table. I am convinced that she will play a significant role as we deliver value from the transformation of the Markets + Airlines business”, said David Schelp.
Amber added: “I’ve always admired the iconic TUI brand and its commitment to both excellence and innovation. With so many exciting growth opportunities ahead, I’m looking forward to working with the brilliant teams across Markets + Airline and Holiday Experiences to help shape the future of travel.”
