Advantage Travel Partnership says it has received a ‘record’ amount of support from suppliers for its Black Friday campaign this year and expects sales to exceed last year’s total.
Advantage’s Black Friday campaign has been running for most of November, with offers including 75% off Celebrity Cruises; free upgrades on river cruises and 10% off tours and tall ship sailings with Riviera, and £500 saving per couple with Cosmos.
Advantage Marketing Director David Forder said: “Following the exceptional performance of last year’s Black Friday, the feedback we’ve received from our membership indicates they have had an even more productive period this year. Many have developed their own campaigns that align closely with the initiatives delivered by Advantage.
“We are now seeing that consumers are looking for value-added offers during Black Friday that they can make use of before Christmas, creating an additional selling opportunity for our travel agent members ahead of Peaks. This demonstrates the strong commitment from our suppliers to support members and maximise trading potential during this crucial period.”
For the first time, Advantage has given members to opportunity to adapt Black Friday assets and add their business logo for personalisation.
Explore Worldwide, meanwhile, said its Black Friday sales have been ‘record-breaking’ with the small group adventure operator reporting its highest ever number of bookings taken in a single day, on 21 November.
Bookings were up 16% from the previous record, the highest in the company’s 44-year history. In fact, bookings racked up to an equivalent of a passenger reserving every single minute of the day.
Here are some of the latest Black Friday deals unveiled by travel suppliers:
Corendon Airlines’ Black Week Sale ’25 allows passengers to book two seats and pay for one. For the 2026 summer season the airline is increasing daily flights to Antalya from Stansted and multiple weekly flights from Gatwick, Birmingham, Glasgow, Manchester and Newcastle.
P&O Cruises’ promotion started on 20 November and runs until 2 December, offering savings of up to £300 per cabin on more than 500 cruises departing between March 2026 and October 2027. The promotion is applicable to select Early Saver or Select Price bookings of 14 nights or more.
MSC Cruises has launched its ‘biggest-ever’ Black Friday sale, with up to 50% off thousands of 2026 and 2027 sailings. The offer includes cruise-only and fly-cruise options. Passengers can also get up to 70% off excursions, speciality dining and drinks packages. The incentive runs until 7 December.
Mercury Holidays is offering discounts of between £100 and £400 per couple on escorted tours, beach holidays, and river and ocean cruises. Promo codes are available on the Mercury Holidays Agent Portal and the Mercury Holiday Agents Facebook Group. The offer runs until 1 December.
Unforgettable Croatia has launched a Black Friday offer exclusively for solo travellers. The luxury small-ship cruise line has removed single supplements on MV Memories in 2026, for bookings made between 28 November and 17 December.
Celestyal has unveiled a Black Friday promotion offering savings of up to 70% on 113 sailings departing between December 2025 to October 2027. The Black Friday promotion is available to book from 26 November to 2 December 02. In addition to savings, the CelestyalPay offer also applies, giving guests a 25% bonus on all credit added before departure – worth up to €250 in additional onboard spend. All pre-purchased CelestyalPay speciality dining and beverage credit is fully commissionable.
Air Canada launched its Black Friday deals on Thursday (27 November), giving up to £50 off economy flights on bookings made until 3 December.
Spring Hotels has brought out exclusive Black Friday rates for travel partners at two of its flagship properties for winter 2025 and spring 2026 stays. Trade partners can get between 10% and 20% off stays at the four-star Spring Hotel Bitácora, Tenerife, and 20% of all room types and board bases at the Spring Hotel Vulcano, Tenerife.
Image: MSC Cruises
