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Thomas Cook launches packages to Saudi Arabia

Online travel agency Thomas Cook has launched package holidays to Saudi Arabia in response to growing demand for the Middle East.

The agency said it has seen a 700% increase in bookings to the United Arab Emirates, including Dubai, which has prompted the expansion of its portfolio to include Saudi.

It is offering a choice of 50 hotels across the country, including in Jeddah and Riyadh, with accommodation available on a room-only, bed and breakfast, or half-board basis.

Direct flights operate seven days a week from London Gatwick, London Heathrow and Manchester, with indirect flights available from Birmingham, Edinburgh and London Stansted.

Thomas Cook said Saudi Arabia offers ‘various unique experiences’ from Jeddah’s UNESCO-listed Al-Balad and diving in the Red Sea just offshore to visiting the birthplace of the Saudi state at Diriyah and experiencing the desert.

Senior Commercial Product Manager Peter Davies said: “We’re seeing a real shift in customer appetite towards new long-haul destinations that offer something genuinely different, with Saudi Arabia in particular offering experiences that can’t be replicated elsewhere.

“We’re thrilled to give customers the opportunity to explore a rapidly evolving country with the reassurance, flexibility and value that booking a Thomas Cook package holiday provides.”

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