Solmar Villas has launched a multimillion-pound advertising campaign for Peaks, as well as its first fam trip opportunity for agents.
The incentive is open to all agents who make a Solmar booking between 1 January and 28 February 2025.
Agents will automatically be entered into a draw to win one of five spaces on a group fam trip in 2025.
Details of the trip and the location are yet to be announced.
The villa operator’s ‘Licence to Chill’ campaign includes its biggest TV push to date and features a stand-off between a ‘suave secret agent and a cheeky, flamboyant host’ to showcase Solmar’s villa locations.
It was filmed at one of its properties, Katina Beach Villa in Cyprus, and will run across ITV, Channel 4 and Channel 5, as well as radio, social media and online.
Sales and Marketing Director Sharon Bradbury said: “We’re thrilled to launch ‘Licence to Chill’, our biggest campaign yet and one that we think is a distinctive and memorable way of personifying our brand.
“With so many travel campaigns swimming in a sea of same, we’ve made a big, bold effort with this one and are confident it will achieve the brand-recall that’s so important in our industry.
“We hope that by launching it at the same time as our first ever agent fam trip incentive, the trade will see our commitment to working with them and make 2025 our best year yet.”
