Specialist Holidays Group (SHG) has promoted Head of Trade Partnerships Jorge Quibell to a new position of Director of Trade Partnerships, effective 1 August.
The operator has also appointed Maria Cunningham, who joins as Head of Sales with more than 20 years’ experience in travel, most recently as Divisional Sales Manager at Travelbag.
Jorge said: “I am really excited to be taking on this new role at such an important time for the business and for our trade partners.
“Travel agents are central to our growth, and we hugely value the support we continue to receive from partners across the UK and Ireland. My focus will be on building those relationships further, making sure agents have the right tools, support, and access to our teams, and continuing to champion the trade across Sovereign, American Holidays and Citalia.”
SHG Group CEO Andy Freeth said: “These appointments reflect our continued confidence in and commitment to our agent partners and the trade channel. We know how important it is for agents to have access to expert support, responsive service and the tools that make it easy to do business with us.”
“Jorge and Maria give us the experience, expertise and relationships, which along with our expanded team and investment in our new trade portal, demonstrate our focus on strengthening our partnerships with agents and supporting their growth. We’re delighted to welcome Maria to the business and congratulate Jorge on his well-deserved promotion.”









