Specialist Holidays Group has launched its first Peaks campaign under the new ownership of TravCorp Holdings Ltd, which it says is its ‘biggest and best’ yet.
The campaign goes on sale from 22 December for bookings made until 31 January 2026, offering savings of up to £250 on American Holidays, Citalia and Sovereign Luxury Travel holidays. Agents also get the chance to join a luxury fam trip or a day at the races.
UK & Ireland Sales Director Simon Garrido said: “Importantly, we’ve taken all the usual fuss away from accessing our great seasonal offers, meaning there are no laborious and frustrating codes to enter as you juggle the busy booking season.
“Discounts are automatically applied, which means our agent partners can focus on the customer and get their bookings right.”
He added: “All agents booking with us will automatically be entered into prize draws for every booking they make.
“We’re offering 20 agents the chance to join one of three separate immersive luxury agent trips with Citalia, Sovereign or American Holidays.
“Each of the three trips is designed to give agents a customer’s-eye experience of the destinations and products we offer and update their destination knowledge.”
Winners for the luxury agent trip incentive will be drawn every Monday and announced on the group’s agent Facebook page.
SHG is also running a Race to the Races incentive every week during the campaign, giving agents the chance to win a day out at the races, with a colleague.
Live draws for tickets will be held every Friday, also on the group’s Facebook page.
Head of Trade Partnerships Jorge Quibell (pictured) said: “Kicking off the year this way is a sign of our approach going forward. We are committed to making booking with any of the SHG brands easy, rewarding, and enjoyable… and with a consistent focus on making agent’s lives easier.
“We’ve already taken on board great agent feedback about creating lots of shareable social media sales assets that they can use.
“Alongside that we are driving efforts to build relationships across the trade, whether it is with marketing support, more shop visits, more focused sales and marketing materials or focused training. There is plenty more in the pipeline for 2026 and agents will certainly love the new SHG as it develops in the New Year.”
