Riviera Travel has named Cheryl Elliot-Edwards as its new Key Account Manager for the south and southeast, effective from 1 July 2025.
She previously worked at ITC as Trade Partnership Executive for its Inspiring Travel, Regent Holidays, Rainbow Tours and Spectate brands.
Cheryl has over 25 years of experience in the travel industry, which includes spending five years as a Key Account Manager at Emirates and running her own travel business.
Riviera Travel Director of Trade & Partnerships Vicky Billing said: “Cheryl will be a great addition to our team, and comes with a wealth of knowledge within the industry. Her insights and experience will be instrumental in strengthening our relationships within the trade as we continue to grow.”
Cheryl said: “I’m really pleased to be joining Riviera Travel as Key Account Manager for the south and southeast – especially at such an exciting time for the business.
“The buzz around the company and its rapid expansion speak volumes, and I’m looking forward to being part of a team that’s clearly going places. Riviera’s commitment to delivering great experiences and genuine support for the trade really aligns with everything I care about in this industry.
“I am looking forward to further driving growth through strategic partnerships and playing a part in the company’s continued success and expansion.”
Cheryl’s appointment comes after Danielle Kerton joined Riviera Travel as Key Account Manager for the Midlands in May and as Carrie Day joined as Country Manager for Ireland.
