Riviera Travel has credited a suggestion from its agent engagement group for an 86% increase in repeat bookings.
Members of the Riviera Agent Engagement Committee asked Riviera to extend its ‘Welcome Home’ offer window to encourage more bookings. Riviera increased the offer from two to four weeks, giving agents a longer sales window and has seen repeat bookings almost double.
The operator has also launched a new offer for no solo supplements on 2025 sailings in line with agents’ requests for additional solo cabins and offers.
Improved travel concierge services now make it easier to book from regional airports, which agents had been asking for.
Agents can book alternative airlines, airports and pre- and post stays for long-haul departures.
There’s also a dedicated trade contact team handling only agent enquiries and Riviera has committed £350,000 to enhancing it Riviera Explorer platform, after learning that this was deemed an integral part of onboarding and making training easier.
The platform now has an increased focus on new-to-cruise, with refreshed modules, easy-to-use marketing collaterals and simplified selling tools which avoid using hard-to-understand cruise jargon.
Head of Trade and Partnerships Vicky Billing said: “More progress will be shared at the next agent committee, which will be our fifth.
“These sessions are incredibly valuable, and we’re proud to see just how impactful agent feedback has been in shaping our trade strategy.
“We’re incredibly grateful for everything our agent partners do for us; that’s why making their lives easier isn’t just a nice-to-have, it’s a top priority at Riviera Travel. Agent success is our success.”
