Riviera Travel has launched its 2027 European programme, expanded its river cruise portfolio and put its 2028 worldwide tours on sale, with early-booking discounts available until the end of May.
The programmes have previously gone on sale in September and Riviera has launched them ‘earlier than ever’ this year in response to demand.
It is offering 10% off all holidays departing in 2027 and 2028, and 20% off selected 2027 river cruise, worldwide tours and solo holidays. The discounts apply until 27 May 2026.
Riviera’s European tour programme has been expanded with six new eight-day itineraries, including ‘Crete Uncovered’, from £1,879 per person. The ‘Pompeii, Capri and Bay of Naples’ tour is one of two new tours added for solo travellers, starting from £2,359pp
Riviera’s 2028 worldwide touring programme includes a 13-day ‘The Best of Japan’ tour from £5,489pp and a 16-day ‘South Africa’ tour from £3,949pp, while the operator has added new seasonal sailings to its 2027 river cruise collection, including two solo cruises on the Danube, starting at £2,849pp.
The programme also includes new ship Riviera Reflection, which will launch on the Danube on 18 March 2027.
Further afield, Riviera has expanded its solo travel range with the addition of a 16-day Vietnam, Cambodia and Mekong River cruise, from £7,899pp.
The launches have been combined into one campaign, called Open for Discovery. The campaign is supported by marketing assets, including in-store posters, digital and social media content, email banners and campaign creatives, available to download on their e-learning platform Riviera Explorer.
Trade & Partnerships Director UK & Ireland Vicky Billing (pictured) said: “Open for Discovery is our biggest early-booking launch to date, giving agents a powerful, no-exceptions offer to take to customers planning well ahead.
“By opening 2027 and 2028 departures, we’re giving the trade exceptional choice, confidence and long-lead selling opportunities. The combination of 10% off all 2027 and 2028 holidays and a wave of brand-new product, including new destinations, refreshed favourites and expanded solo tours reflects how the Riviera customer wants to travel, with reassurance and expertly curated experiences.
“Most importantly, this offer is trade-friendly, combinable with agent rates and designed to support partners with standout value.”
