Premier Holidays is continuing its price guarantee for 2027 bookings, designed to ‘give agents and their clients the confidence to book early’.
It’s the second year in a row the operator has brought out a price guarantee, after launching the promise last year for 2026 bookings. The new price guarantee applies to 2027 departures across all destinations, with a few exceptions to some travel periods and packages.
Exclusions apply to Florida bookings for Easter and summer holidays; Australia bookings for the Rugby Sevens from 1 October-13 November 2027 and Christmas travel for all destinations from 10 December 2027 to 3 January 2028. The guarantee applies to economy travel only and the operator is reserving the right to substitute an airline on the same routing.
The price guarantee coincides with the launch of Premier Holidays’ 2026/27 Africa brochure featuring an expanded collection.
The brochure includes 16 new hotels and lodges, four new itineraries, and a new ‘Beyond Kruger’ section with expanded lodge options in the Waterberg, Pilanesberg and Madikwe regions.
There is also extended coverage of Garden Route and Eastern Cape Game Reserves, with additional game reserve product; more excursions and immersive experiences, including new options in Cape Town, the Winelands and Kruger; and a new ‘Premier Recommends’ feature in every destination.
Free-night offers are now clearly highlighted in package prices to show added value and there is greater focus on sustainability, with enhanced profiling of hotels, tours and excursions that demonstrate strong responsible tourism credentials.
Copies of the brochure will be distributed to trade partners later this month.
Pictured: Premier Holidays Business Development Manager Hayley Smith with staff at Premier Travel, Uckfield
