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Premier Holidays appoints Lorna Curry to expand long-haul portfolio

Premier Holidays has appointed Lorna Curry as Head of Long Haul Product.

She has more than 20 years’ experience in the travel industry and her first job was at Premier Holidays. Since then she has held senior product leadership roles, including Head of Product at First Class Holidays.

Lorna’s appointment follows a number of strategic senior leadership hires across the business, including Head of Trade Sales Dom Carrick.

She said: “I’m delighted to be returning to Premier Holidays at such an exciting time for the business. There are fantastic opportunities to further develop our long-haul portfolio, strengthen supplier relationships and create even more inspiring holidays for our customers and valued travel agent partners.”

Managing Director Niki Waters said: “We are delighted to welcome Lorna back to Premier Holidays. She brings an exceptional depth of product knowledge, commercial expertise and leadership experience, making her the ideal person to shape the future of our long-haul portfolio.

“As we celebrate 90 years in travel, we’re also looking firmly to the future. We’ve strengthened our senior leadership team with a wealth of new expertise, invested in new technology, enhanced our website and systems, and are continuing to modernise the business to ensure we remain at the forefront of tailormade travel. Lorna’s appointment is another important step in that journey, and we’re incredibly excited about what’s to come over the next 12 months.”

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