Premier Holidays is expanding its long-haul portfolio and has taken on a new member of staff to oversee the programme.
John Taker joins as Head of Long-Haul Product today (7 July). He will be responsible for overseeing the design, development, and performance of all long-haul offerings, covering Premier’s Asia, North America, Africa, Australasia, the Indian Ocean and Middle East portfolio.
He will also oversee Premier’s three Product Managers, who will report directly into him.
John has worked in the Middle East for the Qatar National Tourism Council and for Emirates/dnata as Group Purchasing Director. He has also been Kuoni GTA Vice President Product and Sourcing and Virgin Holidays Purchasing Director.
Premier Holidays Managing Director Niki Waters said: “We’re delighted to welcome John to the team. As the demand for tailor-made long-haul travel continues to grow, this is an exciting time for us to take our product offering to the next level. John’s appointment will help us build on the quality and variety of itineraries we offer the trade.”
John said: “I’m very excited to join Premier Holidays at such a pivotal time for them as they look to expand further in the industry. The appetite for more unique long-haul travel experiences is stronger than ever, and I look forward to shaping a product strategy that combines sustainable travel, unique experiences, and exceptional value for our customers and travel agent partners.”
Premier will shortly launch a bookable trade website.
