Independent travel agency Perfect Getaways has launched a new homeworking arm after securing £10,000 in marketing support from Jet2holidays’ ‘Scale Up Your Street’ initiative.
The Cheshire-based agency, which has 10 shops across Cheshire, Merseyside and the Isle of Man, has used the investment to launch Perfect Getaways Travel Partners, a division for self-employed agents.
Natalie Singleton has joined the company in the newly created role of Head of Travel Partners to lead the new venture. She joins with 28 years’ experience across retail and travel, most recently serving as a Senior Business Development Manager at Not Just Travel.
Perfect Getaways, owned by David and Nicola Palmer, was selected as one of the independent agencies supported through the Jet2holidays programme, which provides marketing investment to help agents grow their businesses.
Jet2holidays Director of Travel Agent Relationships Alan Cross said: “We are delighted to see our ‘Scale Up Your Street’ campaign resulting in our travel agent partners expanding and evolving their businesses to give customers even more reasons to book through their local independent travel agent.
“It is a pleasure to work with Dave and Nicola from Perfect Getaways and be included in their exciting journey.”
Perfect Getaways, a member of the Co-operative Travel Consortium, said the investment will support the launch and promotion of the new division, with further growth plans to be announced in the coming weeks.
In a statement, Dave and Nicola said: “We are absolutely thrilled to welcome Natalie to Perfect Getaways. Her experience, enthusiasm and industry expertise are second to none, and we’re incredibly excited about what we’ll achieve together.
“Combined with the fantastic backing we’ve received from Jet2holidays, this marks an important milestone for our business — and we’re looking forward to working with Natalie to launch the most exciting and dynamic self-employed offering out there.”
Natalie added: “I’m delighted to be joining Perfect Getaways at such an exciting time. The business has ambitious plans for growth, and I can’t wait to work alongside the team, Dave and Nic, to help take the company to the next level.”
