Luxury cruise retailer Panache Cruises plans to expand internationally after agreeing a £2.75 million refinance package with HSBC UK.
The company intends to open up new offices in Canada and Australia in the first half of 2026 as well as strengthen its head office team in Chorley, Lancashire.
Founder and Chief Executive James Cole (pictured) said: “We’re absolutely delighted to have agreed the £2.75m refinance deal with HSBC UK.
“Although we’ve been approached by a lot of private equity houses, investors and banks over the last three years, we just clicked with HSBC UK right way.
“We were immediately impressed by the way they understood Panache Cruises and their willingness to work in partnership with us.
“It was more than just a transaction. They wanted to find ways of how they could benefit us and establish a long-term relationship.
“The £2.75m provides enough cash padding to take us through the next few years.”
James founded Panache Cruises in 2020 and the company’s turnover has grown by 64% in the last 12 months, to £41m. It is on track to top £50m in revenue by the end of its financial year, in May 2026.
He added: “The money will be used for growth and investment. There are always bumps in the road when you scale a new business and this refinance deal will allow us to smooth those bumps out.
“Our ‘Mission 2030’ goal is to become the world’s largest seller of luxury and ultra-luxury cruises by the financial year 2030 and the only way to do that is to expand internationally.
“We opened our new US office in 2024 with a team of 10 and would expect to initially have similar numbers dedicated to Canada and Australia.”
