Not Just Travel has refreshed its branding to help its agents stand out on social media.
Included is a new strapline: “We make planning a holiday feel like a holiday”.
There is also a suite of customisable print and digital marketing assets for agents to use, with a new colour palette chosen to increase visibility on social platforms.
Co-founder Steve Witt said NJT was trying to shift the focus from price to service. “Our consultants can often become too focused on promoting offers rather than communicating their personal and proactive customer service.
“As a result, we have redefined our value proposition to enable our members to position themselves as the most trusted travel consultant for all things travel – for life.”
