G Adventures has appointed Nick Hughes to the newly created position of Director of Growth UK.
Nick will be responsible for ‘helping shape the strategic direction’ of the UK business, while overseeing the sales and marketing team.
He was previously Director of Sales, Partnerships and Strategic Growth at Scenic Group, but left in December.
Before that, he was Princess Cruises Sales Director and has also worked in director roles for dnata and Attraction World.
G Adventures Managing Director EMEA Brian Young said: “I am very pleased to have Nick join us in this newly created role. He’s joining G Adventures at an exciting time following a record-breaking first quarter, with a huge growth opportunity in the UK market. Nick’s experience in driving strategic transformation will play a pivotal role in helping us to better support and grow our agency partnerships across the UK, supported by our newly expanded outside sales team.
“Nick is incredibly well-known and respected across the industry and, on a personal level, his commitment to responsible travel and ability to approach work with a sense of humour will make him a great fit with our passionate and vibrant team as we continue to drive our mission of changing lives through travel.”
Nick added: “I feel incredibly proud to be joining G Adventures as the Director of Growth. G Adventures has long been a trailblazer through its commitment to responsible travel and its industry-leading community tourism initiatives. It’s an incredibly exciting time for the adventure and touring sector, as demand for small-group travel continues to rise. I’m looking forward to utilising my experience, alongside the talented team at G Adventures, to drive the continued growth of the brand, whilst also accelerating its commercial performance.”
