Newmarket Holidays has seen an increase in trade bookings to India following its first mega fam trip to the country last month.
Bookings through agents to the destination are up 45% up year-on-year, and 13% year-to-date.
A total of 45 participants, including agents and members of the Newmarket Holiday team, attended the trip, taking part in one of four itineraries across 10 days.
Newmarket Holidays Head of Trade Sales and Partnerships Hayley Morris said: “The results from our first mega fam speak for themselves. When agents experience a trip first-hand or see others on the trip and hear positive feedback, they sell it with a conviction you simply can’t replicate with a briefing.
“A 45% year-on-year uplift in India bookings is a strong return, and it gives us real confidence in the value of investing in fam travel at scale.”
