MSC Cruises has appointed former P&O Cruises Vice President Rob Scott to the newly created role of Senior Advisor, Guest Experiences & Growth Strategy for the UK & Ireland market.
Based in London, Rob will report to Vice President of International Sales Antonio Paradiso and will support the next phase of the line’s growth, delivering ‘the best experiences for MSC Cruises’ British and Irish customers’.
Until March this year, Rob was Vice President of Brand and Marketing Strategy at P&O Cruises, following a decade with Carnival UK.
Antonio said: “We are delighted that Rob Scott has joined MSC Cruises in this new role, which will see him focusing on giving guests the best experience onboard our ships.
“I’ve had the pleasure of knowing Rob for many years – he is extremely knowledgeable and has extensive experience across multiple industries. I am looking forward to working with Rob on many exciting projects to support growth in the UK and Ireland.”
The announcement follows a recent expansion of the line’s trade team and a period of ‘massive growth’ for MSC Cruises.
Rob added: “MSC is a truly international brand, and with ten new ships launching over the next ten years it’s a very exciting time to join the business.
“I am looking forward to delivering more unique experiences for UK and Ireland guests and bringing my creative energy to ensure that the brand vision is delivered.”
