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More travellers are choosing to fly premium, says IATA

International airline body IATA says the growth in premium travel outpaced the growth in economy travel in 2024.

Globally, international premium seat sales were up 11.8%, meaning six in every 100 international travellers flew in first, business or premium economy.

Sales of economy seats were up 11.5% last year.

Europe remained the largest market for international premium travel in 2024, with 39.3 million passengers.

However, the Asia Pacific region saw the greatest growth in premium travel, with a 23% increase, although economy travel grew 29%.

Worldwide, airline passenger numbers were up 10.7% last year, including on both domestic and international routes.

In the UK – the third largest aviation market – passenger numbers were up 7.3% to 261 million.

The US remained the world’s biggest aviation market with 876m passengers, with a 5.2% growth in domestic seat sales.  China was second, with 741m seats sold, up 18.7% year on year.

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