The number of Brits planning to take a summer holiday has dropped dramatically, from 85% in 2024 to 77% this year, according to a new survey.
Almost half blame financial worries, with 46% of those who’ve chosen not to go on holiday this summer citing money concerns as the reason they’re not booking.
Allianz Partners, which carried out the research among 1,000 adults in the UK, said average household expenditure on summer holidays has gone up by £425 to £2,348. Its research reveals that 22% of respondents feel travelling has become too expensive.
It says the drop in summer 2025 bookings is driven by a decrease in domestic travel, with the number of Brits opting for UK holidays falling from 57% last year to 45% this year. Nearly half (49%) of Brits plan to travel abroad, unchanged from the previous year.
However, 58% will reduce spending on leisure activities such as restaurants or the gym to save for their holiday, and 54% will delay a major purchase to prioritise travel.
Europe remains the most popular destination (37%) followed by North America (8%) and Asia (6%).
Almost half (45%) are concerned about global tensions and 46% are worried about extreme weather conditions such as heatwaves, floods and wildfires. The number of Brits factoring in environmental considerations when choosing a destination is up seven percentage points to 59% year-on-year. Stricter bolder controls have prompted 47% of UK holidaymakers to reconsider their destination.
One in five say they won’t travel because of ‘overtourism’.
Allianz Partners Head of Travel Andrew Tolman said: “It’s evident that while Brits still prioritise summer holidays, the rising costs are impacting their choices, particularly for domestic trips. With increasing concerns over extreme weather and geopolitical stability, travellers are turning to insurance to safeguard against unexpected medical expenses and emergencies abroad.”
