Exoticca has appointed Michelle Thake as its new Business Development Manager for the south.
Michelle joins from Solmar Villas where she was Senior Trade Sales Manager.
Michelle said: “I’ll be covering everywhere from the Midlands down, out on the road. I’m joining at a really exciting time, with demand definitely growing for Exoticca holidays and I’m excited about getting out there and telling everyone all about the brand.
“I’m really looking forward to seeing all of the lovely agents, reconnecting with partners across the trade and working together to build strong, successful relationships.”
UK and Ireland MD Neil Sealy said: “Michelle will be responsible for developing and maintaining travel agent relationships for Exoticca across the south of the country.
“She brings more than 30 years of travel industry experience across business development, sales leadership and trade engagement.
“Her career also includes senior roles with Ocean Florida, Ras Al Khaimah Tourist Board, Jet2holidays and G Adventures, alongside 14 years running a successful Travel Counsellors franchise, building a multimillion-pound business with strong repeat client loyalty.
“I am genuinely delighted to have Michelle join us at such an exciting time in Exoticca’s trade growth in the UK. 2026 has started incredibly well for us, and business growth from travel agents has far exceeded our already ambitious targets.
“I have no doubt that Michelle’s wealth of experience will significantly enhance our B2B growth and provide invaluable support to agents.”
