Crystal has appointed Michael Young-Richards to the newly created role of Key Account Manager for the UK & Ireland.
Michael joins the line from Celebrity Cruises, where he spent the past five years as a Strategic Account Manager and before that two years as a Regional Account Manager.
He has also held positions with Do Something Different, Kuoni and TUI UK.
Michael will start the new role on 2 February, reporting into Crystal Vice President for Trade Sales UK & EMEA Luke Smith.
Crystal said he will be ‘instrumental in driving trade sales performance and expanding the market presence of Crystal across the UK’.
He will also be responsible for the strategic plans and performance of a portfolio of accounts of varying sizes across the UK.
Luke said: “Michael joins at an exciting time with Crystal Grace, our first ocean new build for the brand in 25 years going on sale soon, as well as several new agent-first initiatives on the horizon. I’m delighted to welcome him to the team and am confident that his knowledge, experience and impressive track record will prove invaluable as we continue to expand our sales presence within this important market.”
Michael added: “Having followed Crystal’s journey over the last few years, I am excited to be joining the team and contributing to the ongoing growth of the business. I look forward to reconnecting with travel advisors across the UK and Ireland and working closely with them to unlock new opportunities and drive shared success.”
