Luke Smith has joined Crystal in the newly created role of Vice President of Sales for UK and EMEA.
He has over 15 years’ experience in the cruise industry and joins from Carnival Cruise Line, where he held several positions, including Director, UK & International Sales.
He will start in his new role on Monday 2 June and will be responsible for driving trade sales distribution across the UK and EMEA as well as overseeing the performance of agency sales, managing inside sales functions and collaborating with the marketing team.
Luke will report to Crystal Senior Vice President, Trade Sales –Americas, UK & EMEA, Matias Lira.
Matias said: “I am delighted to welcome Luke to the team and am confident that his knowledge, experience and impressive track record will prove invaluable as we continue to expand our sales presence within these important markets.”
Luke added: “I’m excited to be joining Crystal and working closely with the great team that we already have in place. Our trade partners are going to be pivotal to our success going forward and so my primary focus will be on them, how we can work together as a true partnership and what they need from us both commercially and in order to fully understand what makes Crystal exceptional compared with our competition.
“There is work to be done and I am open to feedback and honest conversation with trade partners across all markets to ensure that we build long-lasting and successful relationships.”
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