Mayor of London Sadiq Khan has announced a £7 million international tourism and investment campaign for the capital.
The Mayor said the campaign, which will be run by the London & Partners agency, will promote London across Europe, the US and Asia, focusing on ‘why London is the best city in the world’.
The campaign was announced on Monday (15 June) during a trade mission to Singapore. It will launch in September and aims to tackle negative perceptions of London, many of which are online. Research released earlier this year found hostile narratives describing London as dangerous or in decline have increased by between 150 and 200% over the past two years.
Sadiq said: “From offering the best attractions and cultural institutions for visitors to enjoy, to being an innovative and welcoming market for investors and tech companies, London truly is the greatest city in the world. Our extraordinary creativity, diversity and global influence defines our city, and makes us the perfect place to visit and invest in.
“However, we are facing a relentless and unprecedented attack of lies and hatred from those wanting to damage our capital’s standing and our hugely important tourism industry. Disinformation about London has become a truly global scourge. It’s a money-making industry pushing lies about our capital and preying on people’s fears around the world, so we must fight back on a global scale.
“That’s why we’re creating this major new campaign to challenge these false narratives and demonstrate once again why there’s no better place in the world that London.”
