Latin Routes has launched a new website, with a new visual identity for the specialist tour operator, which was founded in 2012.
The company, formed by Martin Johnson and Jessica Dennison, said the new branding reflected its growth into the premium sector.
It includes a new colour palette, fonts, imagery and a new toucan logo.
A new trade marketing hub will be added in the coming weeks, and new marketing assets will follow throughout the year, it said.
Its sister brand Polar Routes is undergoing similar changes, with a brand refresh and new website due in the coming months.
The new Latin Routes website has a ‘more structured content layout’, said the company, with a ‘quick’ itineraries section, interactive maps and a day-by-day listing of each holiday to provide a ‘smooth’ customer experience.
“After 13 years of enticing our clients and supporting trade partners with all things Latin America, it was time to reshape our branding strategy to better reflect our position and our direction as the Latin America Specialists.” said Head of Marketing Felipe Francisco.
“The new look and feel better reflects our customer base and growth ambitions, whilst our commitment and passion to Latin America remains unchanged, and it’s still at the heart of our brand identity.’’
Jessica added: “We are delighted to finally reveal our new branding and website. This was a result of an immense amount of work from our entire team and marks the beginning of an entire new chapter for Latin Routes.
“As a business we always strived to be at the forefront of travel trends, the new branding enables us to take the next step forward on our journey and improve the experience for our clients and trade partners.”
