APT Travel Group has appointed Jemma Allerton-Griffiths to the newly created role of National Retail Manager.
Jemma joins from Kuoni, where she held the same position.
She brings more than 25 years’ travel industry experience including nine years at Thomas Cook, and will lead APT Travel Group’s retail sales team, covering its APT Luxury and Travelmarvel brands.
She will work with consortia, agency groups, independents and homeworkers across the UK, focusing on agent engagement and retail sales.
The appointment follows ‘several years of double-digit growth for the business’, which is expanding its river cruise, small-ship, rail and escorted touring programmes.
APT Travel Group is also recruiting a Business Development Manager for the South of England.
Jemma said: “I’m thrilled to be joining APT Travel Group at such an exciting point in its journey. Both APT Luxury and Travelmarvel have fantastic offers and ambitious growth plans, and the commitment to working closely with travel agents is clear.
“My first priority is to get out into the market, meet our agents, and hear their views. I want to find out where we can offer more support and develop practical ideas that help our partners confidently recommend our products and grow their business with us.”
APT Luxury and Travelmarvel Head of Sales Brad Bennetts aded: “The travel trade is at the heart of our business, and bringing Jemma on board reflects our commitment to the channel.
“Jemma really understands the retail market and what agents need from their supplier partners. She’ll bring fresh energy and commercial focus to our retail strategy and help us build even stronger relationships with agents across the UK.”
