Just Go! Holidays says January bookings through the trade were up by more than 40% on the same time last year.
Growth has been driven by demand for Just Go!’s European and Worldwide programme, including its first all-inclusive long-stay winter sun option in Sri Lanka.
Italy continues to be the operator’s number one selling European country, with bookings through agents in January up 15%, compared to the same time last year.
Lake Garda has seen the strongest growth, and a fourth tour that visits the resort has been added to the programme for 2025 to meet demand. The new nine-day ‘Majesty of the Lakes’ tour visits key lakes including Garda, Maggiore, Como, and Molveno, and starts at £999 per person.
Trade Sales Manager Claire Dutton said: “It is so encouraging to see that agents have really embraced our products in the last 12 months. Alongside actively selling our UK breaks, our trade booking growth shows that agents are also now recognising us as a key provider of European tours.
“Our overseas programme has gone from strength to strength, and we now offer more choice than ever before, both in terms of destinations and tour options.”
