Fred. Holidays has appointed Joseph Grimley to the new position of Head of Sales for Pandaw, the river cruise company it represents in the UK.
Joseph joined Fred. Holidays as a Business Development Manager in February 2024 and, in his new role, will remain part of the Fred. Holidays team while focusing on the Pandaw brand.
Fred. Holidays is the UK General Sales Agent in the UK for Pandaw.
Joseph said: “Since joining Fred. Holidays at the beginning of 2024 I have been really taken with the Pandaw story, its products and the brand. When this opportunity arose I immediately threw my hat into the ring and am absolutely delighted to be taking on this new role.
“Pandaw is a unique company and, over the coming weeks, I will be formulating a sales strategy aimed at raising awareness of the brand and equipping agents with the knowledge and tools to sell it to their customers.
“I’m looking forward to introducing agents to the wonderful world of Pandaw and to working with them to support any sales and marketing initiatives, as well as enhancing existing relationships and fostering new ones.”
Pandaw owner Paul Strachan said: “We are delighted to welcome Joseph on board at Pandaw. The UK remains our largest and most important market share and, with Joseph’s energy and experience, we look forward to bringing the Pandaw experience to a broader market as we grow with new ships and routes planned over the next two years.”
