Jet2holidays is co-funding a new ITV series involving stars from Coronation Street, I’m A Celebrity…, The Chase and Loose Women, called The Great Escapers
Produced by South Shore, the four 60-minute travelogue series will see three celebrities from each show fly off to Rhodes, Spain, Portugal and Malta on a Jet2holiday together.
In each episode, the stars will compete to give their colleagues the best holiday experience they can, supported by a Jet2holidays Customer Helper. The celebrities will each take turns to decide the day’s itinerary.
At the end of the trip, the three celebrities must vote for who put together the most memorable day and one of them will be crowned The Greatest Escaper.
The series is being filmed this spring and summer Albufeira, Tossa de Mar, Malta and Rhodes.
Jet2holidays will run a campaign alongside the series, including bespoke advertising, in-show and out of show competitions, product placement, and multichannel activity, including exclusive content.
The series will air on ITV1, ITVX, STV and STV Player later this year.
