Jet2 has struck a multi-year deal with Adobe to deliver ‘personalised experiences’ for its customers, using AI.
The technology will enable the operator to make offers and recommendations based on travel preferences and booking habits, from destination ideas to daily itinerary suggestions.
Adobe will also give Jet2 a ‘unified view’ of each customer who has signed up to its myJet2 rewards programme, helping it deliver targeted offers and messages.
As part of the partnership, a new ‘Jet2 x Adobe Customer Experience Lab’ will test and scale new AI-powered services, including ‘smarter ways’ to match customers with holidays.
In addition, Jet2 will use Adobe tools to produce content faster and more consistently, including AI models trained on its own brand assets, plus support to make its content easier to find through AI search tools.
Jet2 Chief Customer Officer David Hills said: “At Jet2, our customers are at the heart of everything we do. Customers know they will always receive a VIP experience when they holiday with us, reflected in our industry-leading customer satisfaction scores, which are significantly ahead of the market.
“Working with Adobe will enable us to serve our customers even better, using the power of AI to make every interaction more personal, more relevant, more timely and always helpful – strengthening what makes Jet2 different and bringing us even closer to customers.”
Adobe Vice President and Managing Director, UK, Ireland, Middle East and Africa Nathan Hancock added: “Jet2 has built one of the most trusted customer communities in UK travel and our partnership is about building on that foundation.
“Every day, customers expect more relevance and faster responses, whether that’s a recommendation, a personal offer, or a change to their plans. Together, Adobe and Jet2 are creating something that will transform travel experiences.”
