InteleTravel parent company, INTRAVEL, has acquired group travel automation platform 40Hammocks, which it will relaunch as Groupr.
The AI-driven platform helps groups needing 10 or more rooms to secure pre-negotiated hotel rates, manage custom booking links, track room blocks, secure event space and deliver guest perks. It primarily serves destination weddings and group events.
INTRAVEL said it will develop the technology into Groupr, extending it into more automated sourcing, contracting and guest management for the smaller-group market.
Groupr is being developed for two audiences: business event planners, wedding planners and agents outside InteleTravel, as well as to its own 145,000 agents.
INTRAVEL Managing Partner and Groupr Chairman of the Board James Ferrara said: “Our acquisition strategy has been focused on new markets and powerful new AI solutions like BusinessTravel.com and now 40Hammocks.
“Enterprise platforms have ignored the smaller–group market for years. We saw technology that could solve that, a team that understood the problem, and an opportunity to serve an entire segment of the market that’s been underserved, including InteleTravel advisors, and advisors and planners everywhere.”
InteleTravel Senior Vice President of Strategy and Corporate Development and Groupr Managing Director Kim Andreello added: “Groupr automates what planners have been doing by hand for decades including sourcing, proposals, contracts, and follow–up. This means planners can manage more groups, serve their clients better, and build a stronger business off the same effort.”
The 40Hammocks team has moved to Groupr, with co-founders Mina Singson-Brightman and Sebastian Borys remaining as board members and partners.
The 40Hammocks platform is already live and in use. A full Groupr relaunch is planned for early 2027, with new features, including automated sourcing of restaurant event space, being added before the end of 2026.
