HX Expeditions has revealed its new fleet livery colours, designed to differentiate its ships from those of former sister brand Hurtigruten.
The cruise line says its new colours of indigo blue and sand have been inspired by marine wildlife and contrast with the red and black colours previously used by the Hurtigruten Group and which will continue to be used by Hurtigruten.
The HX brand launched in 2023 as a separate entity and the two lines are now individual companies.
HX said the new identity will ‘ensure that guests won’t get confused in places like Norway where the two brands will still co-exist’.
CEO Gebhard Rainer said: “This is the next important step in the HX brand evolution. The rebrand of our fleet is not just about aesthetics, it’s about creating an experience that resonates with our guests on every level.
“Our new fleet colours are a reflection of who we are today and where we are heading, while also maintaining a respectful distinction from our heritage brand, which will continue to proudly represent its own legacy in red and black.”
