Hurtigruten has seen a 25% increase in UK booked revenue over the past three months compared to the same period of last year, with bookings for its luxury all-inclusive Signature voyages up 75%.
The number of Brits onboard the line’s ships this summer rose 10% year-on-year.
Chief Commercial Officer Iain Powell (pictured) said: “The UK remains one of Hurtigruten’s most important international markets, and we’re delighted to see such strong momentum this summer.
“What’s especially encouraging is the way British travellers are embracing more premium experiences such as our Signature product, as well as showing a growing appetite for authentic journeys along Norway’s coast and to destinations like Svalbard.
“This shift reflects a broader trend towards meaningful, experience-led travel, and we believe the UK will continue to play a key role in driving our growth.”
Reporting its first financial results since its split with expedition line HX, Hurtigruten said its first-half EBITDA increased 60% from €27 million to €43m.
Revenue was up 14% to €250m, with occupancy rates increasing from 66% in the first half of 2024 to 70% in the first half of 2025.
Hurtigruten Chief Executive Officer Hedda Felin added: “This growth is a testament to the successful establishment of the ‘new’ Hurtigruten, which now solely serves the Norwegian coast and Svalbard.
“Our commitment to providing the iconic experience of Norway has resonated with our guests, and we are excited about the future as we continue to see strong demand.”
Hurtigruten expects its EBITDA and occupancy rates to continue to grow, with booked ticket sales (as of 26 August) for the year up 11% compared to the same time in 2024. Booked ticket sales for 2026 are also up by 12% compared to bookings at the same time last year.
