Hurtigruten is increasing capacity on its Signature programme after seeing a 40% year-on-year increase in bookings for its Arctic and Norwegian coastal voyages.
MS Midnatsol will join sister ship, MS Trollfjord, in the Signature fleet from summer 2026, following a ‘comprehensive’ upgrade of its onboard facilities.
At the same time, MS Vesterålen will return to full-time service with Hurtigruten’s Coastal Express fleet on the Bergen–Kirkenes roundtrip route.
Midnatsol has 500 beds while Versterålen, one of the smallest and oldest in the fleet, has only 274.
“Demand for voyages along the Norwegian coast continues to rise sharply – particularly for journeys that offer authentic experiences, comfort, and a deep connection with nature and culture,” said CEO Hedda Felin.
“By introducing MS Midnatsol as a Signature ship, we are meeting this demand with an upgraded vessel that perfectly complements our existing fleet.”
From summer 2026, MS Midnatsol will offer regular sailings between Bergen and Longyearbyen on the Svalbard Line. In winter, it will alternate with the recently renamed MS Finnmarken (formerly MS Otto Sverdrup) on the North Cape Line, departing weekly from Hamburg.
Hurtigruten’s Signature voyages along Norway’s coastline include longer port visits, all-inclusive dining, and ‘unique’ excursions.
“Demand for Signature voyages in the UK has been exceptional”, said Head of Sales UK James Howlett. “In total, our Signature bookings are up over 100% year to date, with trade up over 200%. This strong performance gives us a solid foundation to accelerate further growth in the UK.
“These are voyages that combine the best of Norwegian nature, culture, and hospitality. The fact that demand is increasing so significantly confirms that we have struck a chord with the market,” added James.
