Holland America Line will host 530 agents on seven ship visits this year, an increase of 23% on 2024.
Events will take place in Southampton, Newcastle, Belfast, Greenock, Dover and Liverpool.
The first visit of the season will be hosted onboard the 2,668-passenger Rotterdam, marking the first time a visit has been hosted on the ship in Southampton.
The visit coincides with the week of King’s Day, the Dutch national holiday marking their King’s birthday. To celebrate, Holland America Line will host 150 agents onboard the Pinnacle Class ship, the largest number of the season.
There will be six opportunities to explore the 2,666-passenger Nieuw Statendam across the UK, also marking the first time agents in Northern Ireland have the chance to tour a Pinnacle Class ship.
The visits form part of the ship’s programme of ex-UK sailings from Dover, the first time Holland America Line have had an ex-UK season for 10 years.
The visits will comprise a welcome presentation and business update by the Holland America trade team, a guided tour and lunch. Details of how agents can register their interest will be released soon.
The dates and locations are:
* Rotterdam, Southampton – 24 April
* Nieuw Statendam, Newcastle – 6 May
* Nieuw Statendam, Belfast – 10 May
* Nieuw Statendam, Greenock – 11 May
* Nieuw Statendam, Dover – 14 June
* Nieuw Statendam, Dover – 26 July
* Nieuw Statendam, Liverpool – 3 August
Director of Sales & Marketing Karen Farndell said: “Our ship visit programme has grown year-on-year, and we’re thrilled to be offering a record number of opportunities for agents to step onboard in 2025.
“These visits are key to helping our trade partners gain a deeper understanding of the Holland America Line brand, our unique onboard experience, and the premium offering we bring to their customers.
“Feedback from last year’s visits showed overwhelmingly positive scores across all aspects, including brand presentations, tours and our hosts. These insights are invaluable as we continuously refine the programme to ensure it meets the needs of our agent partners.
“We’re especially excited that this year’s programme will see the first Southampton-based ship visit on Rotterdam – our newest ship in the fleet – and an inaugural Pinnacle Class ship visit in Belfast. It’s a great way for agents to get familiar with this class of ship ahead of the return of Nieuw Statendam for our 2026 ex-UK season. We look forward to welcoming everyone onboard and celebrating together in true Holland America Line style.”
