The Hong Kong Tourism Board (HKTB) has appointed Joelle Watkins as Senior Manager, Trade Marketing for the UK and Northern Europe.
Joelle joined on 9 February will be responsible for leading trade marketing strategy and partnerships, working closely with travel agents, tour operators, airlines and industry partners to drive awareness and demand for Hong Kong.
She has previously worked in partnership and marketing roles at Flight Centre, Travelport and Emirates.
She said: “I’m delighted to be joining the Hong Kong Tourism Board at such an exciting time for the destination. I’m looking forward to working with our trade partners across the UK to support their businesses and showcase everything the region has to offer.”
