Hays Travel has launched a new TV advert for its Peaks campaign.
The agency group has invested more than ever before in its turn-of-year marketing campaign, and the TV ad will be bolstered with additional spend across all channels, including radio, print, and out-of-home advertising.
John Gradwell, Editor and founder of created agency Toast TV, which developed the advert, said: “The creative takes the experience of booking a holiday in branch and marries it with the excitement of reaching your holiday destination.
“We wanted to bring to life Hays Travel’s friendly, fun personalised service with a concept that reinforces the trusted expertise and human warmth that their reputation is built on.”
The TV advert launched on 26 December and is the first of three that will be aired during 2025.
Dame Irene Hays said: “Our 2025 Peaks campaign will be Hays Travel’s biggest investment in advertising to date.
“Our focus is on the service, value, and choice we give our customers – who in turn feel reassured by our agents’ expertise and trust us to realise their holiday dreams.
“We are fiercely proud of our independence and our three adverts demonstrate the breadth of holiday product we can offer our customers, whether they are planning a long-haul experience, luxury cruise, or family beach holiday.”
