Gold Medal has confirmed its Peaks campaign, called The Holiday Sale, will return this year.
The campaign will officially launch to agents on 2 January and will feature destinations around the world, with 100 selected offers from regional airports.
There will also be an online microsite featuring themed destination hubs, expert insight and a 96-page brochure for agents to share with clients.
Gold Medal is also running its Grand Giveaway incentive for agents.
Anyone who makes a package booking with Gold Medal between 27 December 2025 and 28 February 2026 can register for the prize draw, with one agent per week will win £1,000 of Farebank Rewards.
Winners will be contacted directly and then shared on their Gold Medal Facebook page every Monday.
Marketing Director Sarah Lancashire said: “Our priority for the Gold Medal peaks campaign was clear; to deliver marketing that is inspirational, easy to digest, and equipped with all the assets that travel agents will need to convert quickly and confidently. Every element of The Holiday Sale has been designed to cut through the noise and maximise performance during the busiest trading period of the year.
“Alongside this, we’ve strengthened our sales operations support by bolstering the number of colleagues in our sales centre, giving them specialist product training so that there’s always an expert at the end of the phone. Our agency sales team on the road are fully equipped to handle any query, big or small, and our offers and products remain firmly market leading. The Holiday Sale is new, improved, and it encapsulates everything that Gold Medal do best. We’re ready to support our agents through what is set to be a bumper January and February, helping them to surpass their targets from day one.”
