G Adventures and National Geographic Expeditions are to launch a ‘high-end’ and ‘bold’ lifestyle brand next year.
The brand, called National Geographic Signature with G Adventures, will launch in January 2026, with the first departures scheduled for January 2027.
Signature will launch with 29 trips, in South Africa, Vietnam, Japan, Central Asia, Peru and Jordan. Each trip will have a maximum of 22 guests, include world-leading experts, upmarket accommodation, elevated service and ‘Signature Moments’ – such as behind-the-scenes access to museums, historic sites or dining in extraordinary settings.
The companies said: “Travellers seeking more than traditional ‘luxury’ will now have the opportunity to experience destinations through a National Geographic lens and unique immersive approach to exploration, with a greater focus on socially conscious experiences that benefit local communities.
“While many high-end travel experiences focus solely on comfort and exclusivity, these adventures are specifically designed to create meaningful, lasting benefits for local communities, from supporting local artisans and experts to selecting high-end locally owned accommodations wherever possible.
“This approach appeals to today’s discerning and socially conscious affluent consumers who increasingly seek experiences that align with their values while maintaining the exceptional quality and service they expect.”
G Adventures CEO Bruce Poon Tip said: “The introduction of National Geographic Signature with G Adventures marks an exciting new adventure for G Adventures.
“Over the past decade we have worked side-by-side with National Geographic to develop new ways to allow travellers to see the world. United by our shared vision that travel can be transformative, we knew there was a huge opportunity to develop a more conscious and meaningful way to travel within the luxury sector.”
More information is available here.
